Honestly, I have only barely known what Tumblr is, but it is a pretty big deal for some people, so I finally checked it out this evning. I am pretty sure this is the first time I have even been to the site. It is, by the way, a site of blogs (for pretty much everything).
Now, I have an account and the the site knows a bit about my information preferences (technology, food, and news). We'll see if my involvement goes beyond tonight.
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